The Purpose of Measurement

Through data collection and analysis, you will learn if your program is working and how to improve it. Specifically, you will gain insight into whether you are reaching the intended target population, if your program is being implemented as planned, and if you are achieving the outcomes in your Theory of Change.

Let's get started on measurement planning and implementation
Phase 2 of the Better Results Toolkit.

You can also download all of Phase 2, the worksheets, and examples as a PDF by clicking the download button to the right.

Measurement Types and Audiences

There are two basic types of measurement. They complement each other, often with some overlap between audiences.
Process measurement
Captures details about who a program is serving and how it is being implemented, focusing on the number and characteristics of people served, number and type of services provided, and other aspects of implementing the model.
Outcome measurement
Captures what changed among the target population as a result of the services delivered.
Key audiences for process measurement
  • Program staff and managers
  • Executive leadership
  • Funders
Key audiences for outcome measurement
  • Program staff and managers
  • Executive leadership
  • Board of directors
  • Funders
  • The field
Engaging in both process and outcome measurement empowers your organization to know what works, how to improve, and how to communicate your value.