Rachel Rouda


Rachel came to LFA in 2005 with expertise in social science research, particularly within the areas of early childhood, youth development, and education. Rachel is committed to using applied research to promote education and social justice in the community—she believes strongly that data can help drive strategic decision-making and development. She has extensive experience planning and leading research and evaluation projects involving both quantitative and qualitative methods, including multi-site data collection processes. Over the course of her time at LFA, Rachel has worked with a diverse array of clients spanning different sectors and fields, including early childhood education, K-12 education, youth development, family engagement, housing and homelessness, and public media. 

In addition to directing projects, Rachel serves as LFA's Director of Communications. She supports the ongoing development of LFA’s brand and communications, allowing the company to effectively advance its role, expertise, and impact within the social sector.

Outside of work, you'll find Rachel exploring the Bay Area with her family, cheering on the Giants, and enjoying adventures of all kinds with her son. She currently sits on the board of Pacific Primary, a nonprofit preschool in San Francisco’s Western Addition neighborhood.


  • Bachelor of Arts, Psychology, Vassar College

Selected Project Experience

  • Evaluation and Technical Assistance for First 5 Sonoma County

  • Evaluation of the Hawaiʻi Community Foundation’s Connecting for Success Initiative

  • Evaluation of the Marin Community Foundation’s Early School Success Initiative

  • Evaluation of the San Francisco Department of Public Health, Behavioral Health Services’ School-Based MHSA Programs

  • Evaluation of the Atlantic Philanthropies’ Oakland Elev8 Initiative