There are several methods for collecting data. All have strengths and limitations.
  • Surveys
  • Interviews/Focus Groups
  • Observation

The type of information you would like to collect
  • Can it be quantified? Or is it qualitative by nature?
  • If it is qualitative, what breadth and depth of information do you need? Are interviews required or are open-ended survey questions sufficient?

Photo credit: Rising Sun

Efficiency and effectiveness in getting the data you need How you will collect the data
  • Who will collect the data?
  • How frequently will data need to be collected?
  • Do you need repeated access to the same people? Will you have access to them over time? How will you keep track of them?
  • Where will the data be stored (e.g., Excel tool, online database, etc.)?