A measurement plan provides the roadmap for what data you will collect as you implement your Theory of Change. Measurement plans include:

  • Learning questions
  • Process metrics
  • Outcomes and outcome metrics
  • Data collection methods and sources

As you plan for measurement, clarify the purpose, audience, and decisions that will be informed by your data to ensure that you have an actionable use for everything you collect.

You can start in any order you would like, but we recommend the following order to plan your measurement activities.